I chose to use the commercial The Clydesdale's -Brotherhood. Please watch the video.
A horse is one of the most loyal animals to be with, and the moment you lose them is the moment when your heartbeat stops. The ad is about a man raising a Clydesdale from a colt to a gelding. Going through rain and sunshine, sickness and health, he had devoted his life to the colt.
I believe that this ad brings out the emotion love and devastation. Though no one talked or said anything their emotions were louder than any words would ever be. The music was soft and very sweet, it fit the situation and the ad perfectly, it was a nice touch to the commercial. The location tied everything together perfectly and the way the camera was shot made it look like you were running with the horse.
The man and the colt had, and still have, an amazing bond that would never by broken. You could tell that the horse loved him very much because of the way he acted, so did the man. A horse would never follow someone unless they loved them, and would definitely not run to them. The man and horse had an endless bond and loved each other no matter how far apart they were.
Both, man and horse, were devastated when they parted ways. They were together for a long time and were loyal to each other. When the horse was sick, the man stayed up all night feeding it medicine. When the man was leaving the ranch the horse followed him. The man didn't want him to leave but he knew it was for the best, and when he had the chance to see him he took the shot. The horse was so devastated and in love with the man that when he saw him at the parade he ran towards him to reunite all the time they had lost being away from each other.
Love. Love. Love.
ReplyDeleteA great commercial and an excellent post. Very good discussion about the techniques, such as music and camera angles used to evoke emotion. It also really interesting that, as you noted, there is no dialogue.
thank you Mrs.Williams, I'm glad you noticed what I had. I love the comment.
ReplyDeleteThanks! :)